Rita’s has introduced the following three Sugar-Free Italian Ice flavors this
year: Mango Peach, Chocolate and Pineapple. These flavors will join Rita’s
existing Sugar-Free lineup of Tangerine, Cherry, Pink Lemonade and Root Beer,
for a total of 7 Sugar-Free Italian Ice flavor offerings.  Rita’s Slenderita
is available in Vanilla at participating locations.

To ensure that more Guests are able to enjoy Rita’s delicious treats, the
company has launched the new line to offer healthy treat options for those with
dietary restrictions or watching their waistline. Rita’s believes that the
current offerings, coupled with the new healthier treats, will bring Guests
coming back for more while attracting new Guests who are looking for healthier
treat alternatives.

“The feedback we get from our valued Guests is highly instrumental in our
menu construction,” said Jim Rudolph, Chairman of the Board and Chief
Executive Officer, Rita’s Franchise Company. “Many Guests have special
dietary needs and concerns, and our new ‘Light Line’ allows them the
opportunity to enjoy our legendary frozen treats. We will continue to innovate
and develop products for our Light Line throughout 2009 and beyond.”

Rita’s “Light Line” selections are currently available at Rita’s
locations.  For more information on Rita’s “Light Line,” and for
nutritional information on all Rita’s products, please visit www.ritasice.com
<http://www.ritasice.com> .

A Philadelphia tradition, Rita’s Italian Ices are made fresh daily and are
available in more than 40 different flavors.  Rita’s Old-Fashioned Frozen
Custard is a soft serve dessert that is available in chocolate, vanilla,
strawberry and coffee flavors and can be served in a cup or a cone. Rita’s
Gelati is a delightful frozen treat that provides the best of both worlds –
frozen custard mixed with layers of Italian Ice.  Similar to the Gelati,
Rita’s Misto Shake is also a blend of Italian Ice and frozen custard and is a
convenient treat for those on the go. Rita’s Blendini is a blend of Rita’s
frozen custard, fresh Italian Ice and crushed OreoÒ cookie pieces or NillaÒ
wafer pieces.  Rita’s SlenderitaTM is a creamy and delicious Fat-Free soft
serve that is available in vanilla and can be served in a cup or a cone, in
Gelati, or blended into a BlendiniTM.  Rita’s first-ever coffee drink, The
RitaccinoTM, is a frosty treat with a rich coffee taste, topped with Rita’s
famous vanilla custard.  Rita’s also offers Sugar-Free Italian Ice in Cherry,
Pink Lemonade, Root Beer and Tangerine, Mango Peach, Chocolate and Pineapple.

About Rita’s
Rita’s Franchise Company, headquartered in Trevose, Pa., is the largest
Italian Ice concept in the nation, currently operating in 17 states with more
than 550 stores. Rita’s brand promise is Ice, Custard and Happinessä. The
chain offers a variety of frozen treats including its famous Italian Ice, Old
Fashioned Frozen Custard, and layered Gelati, as well as its signature Mistoä
and Blendiniä creations. Rita’s was named one of the Top 25 Franchise High
Performers by the Wall Street Journal’s ‘Startup Journal.’ For more
information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com
<http://www.ritasice.com>